There is a website called Klout,
which tells you how influential you are on the Internet, on a scale from zero to
100. Only a few people have ever achieved a perfect score, and then they fall
away again. I believe they give you a 15 or a 20 just for signing up, but then
they monitor your Internet presence – Facebook, Twitter, LinkedIn, other social
media, blogs, et cetera – and make your score more precise.
Some examples:
Justin Bieber’s a 93, or he was the other day. The Boston
Bruins have the same score: 93. The New York Yankees have a 95.
Among my friends: one of my acquaintances (a former Brown
student) has a score in the mid-60s. Partner has a pitiful 12. Two of my other
friends are in the 20s.
I am currently a 37.
What does this mean?
Well, I consider that my score is pretty good for someone
who has less than a hundred Facebook friends (it’s in the sixties, actually).
Partner has less than twenty Facebook friends.
I love asking my student assistants how many Facebook
friends they have. Invariably they have hundreds. One, a serious young man
who’s going to be a junior next fall, has over 500; one of his classmates, a
girl, has over 900; two recent graduates (I mentioned one of them above) have
more than a thousand.
What does any of this mean?
It means: you can be famous on the Internet, if you know
what you’re doing.
Just be careful.
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